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Haptic Pro is a sans serif typeface family ideal for branding, editorial and packaging. Due to the rounded stems and swoosh terminals it’s strong in character. In large sizes all its character traits perform strongly and yet it was thoroughly optimized for a great reading experience in small text sizes. Haptic Pro speaks in a warm and human voice to its readers. The 14 style family comes with oldstyle, lining and proportional figures, small caps and true italics. Henning Skibbe was awarded a TDC2 award for the Haptic Pro family.