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Not serif, nor sans, partly soft, partly crude, but highly individual. Sardo comes with a vivid slanted look resulting from the contrast of its common classic stroke difference and straight thin serifs, adding a rigid component to its appearance. Thus Sardo shows a strong character projecting a huge amount of individuality. A new display font made to draw attention where classic serifs and sans serifs appear just dull. So please meet Sardo, a cosy wild cat showing Sharpe claws.